SELLING More CD's & Making More Fans
Are you selling as many CD's as you'd like to? If NOT, what you are currently doing is NOT effective enough and you need to find strategies that will help you achieve your goals. It is vital that you understand that a CD sale is NOT just the result of a person seeing your live show and then buying your CD. A CD sale is the result of many different steps and connections that you have made with them before, during, and even after your show. Following any of the items on this checklist will yield better CD sales, but USING THEM ALL in conjunction with each other will be much more effective than just using one or a few of them. A CD sale starts before you even take the stage--it's the things you do BEFORE and AFTER your live show that can potentially double or triple your CD sales!
LIVE SHOW CHECKLIST
To Increase CD Sales
- PROMOTION
- Use Audio Fliers To Connect With People Before Your Show
- Use your Existing Fans to Help Expand Your Draw
- Send Out a Well-written E-Newsletter to Your Mailing List
- Tell Each Fan That Merch Will Be On Sale AT The Show
- Explain To Each Of Your Fans WHY This Show Is Special
- PRE-PERFORMANCE
- Meet Everyone In The Audience BEFORE You Go Onstage
- Have Your Band Banner And Merch Table Set-Up Before Doors Open
- ONSTAGE
- Specifically Mention That Your CD Is On Sale 2-3 Times
- Give Away A CD From The Stage To Attract Attention To Your Special CD “Sale”
- Announce Before The Last Song That After Your Set, You'll Head Directly To The Merch Table
If the strategies you are using to sell your CD's, grow your fan base, and grow your career are NOT giving you the results that you want--you have two options to choose from. One, you can keep doing the same things over and over hoping that for one reason or another it will eventually yield different results. Or two, you can start engaging in disciplined thought and taking disciplined action to come up with new solutions to the problems you are facing--and identifying strategies that WILL work best for you. For more examples of strategies that have proven effective for other artists that will help get you thinking creatively, check out the other articles on this site and find out which strategies can give you the results you're looking for.